UNIVERSAL MUSIC

Brief:  How do we generate buzz, excitement, and awareness around the AVICII's debut album release?

Strategy:  Target Electric Daisy Carnival festival goers in NYC and Chicago and add a little extra energy to thier day.  We rolled out a branded food truck distributing iced coffee along with a code to pre-download select tracks from the upcoming album.

 

RESULT:

  • Over 20,000 coffees distributed in 3 markets
  • 10,00 promotional stickers
  • 17,000 downloads
  • 30,000 new facebook followers
  • Lots of Energy!

SOLUTION SERVICES:

  • DESIGN
  • CONCEPT
  • MOBILE
  • FOOD TRUCK
  • SAMPLING
  • BRAND AMBASSADOR
  • PROJECT MANAGEMENT
  • STAFFING
  • PERMITTING