Brief: How do we generate buzz, excitement, and awareness around the AVICII's debut album release?
Strategy: Target Electric Daisy Carnival festival goers in NYC and Chicago and add a little extra energy to thier day. We rolled out a branded food truck distributing iced coffee along with a code to pre-download select tracks from the upcoming album.
- Over 20,000 coffees distributed in 3 markets
- 10,00 promotional stickers
- 17,000 downloads
- 30,000 new facebook followers
- Lots of Energy!
- FOOD TRUCK
- BRAND AMBASSADOR
- PROJECT MANAGEMENT