FANCY at GUERNEY'S

Brief:: Fancy wanted to create a summer pop-up shop featuring 25 merchants from their curated e-commerce site.  How do we feature 25 brands under one roof while still keeping the overall style to on brand to Fancy.

Strategy:  We designed the pop up experience to feel as though guests were walking through the Fancy website.  Essentially taking the site from the screen to the street.  From a one of a kind Fancy hat wall that greeted guest, to consistent displays for all merchants, we created a unique shopping experience in Montauk's hottest beach spot, Gurney's.

 

RESULT:

  • Featured on Fancy home page. 1,500 visitors
  • 30,000 Likes on IG
  • Coverage on WWD + Daily News

SOLUTION SERVICES:

  • CONCEPT
  • DESIGN
  • STRATEGY
  • PROJECT MANAGEMENT
  • VENUE
  • FIXTURING
  • FABRICATION
  • MERCHANDISING
  • STAFFING