FANCY at GUERNEY'S
Brief:: Fancy wanted to create a summer pop-up shop featuring 25 merchants from their curated e-commerce site. How do we feature 25 brands under one roof while still keeping the overall style to on brand to Fancy.
Strategy: We designed the pop up experience to feel as though guests were walking through the Fancy website. Essentially taking the site from the screen to the street. From a one of a kind Fancy hat wall that greeted guest, to consistent displays for all merchants, we created a unique shopping experience in Montauk's hottest beach spot, Gurney's.