FRANK & OAK

Brief: Frank and Oak only exists online.  How can we create a physical brick and mortar for a brand that only exists in the digital world?

Strategy:  By taking visual cues from their the online selection and styling, Chuck Agency took the Frank & Oak brand off the screen and into brick and mortar.  

 

RESULT:

  • Exceeded sales projection by 200%
  • 2,500+ guests in 3 days
  • Media Coverage in GQ, Nylon, Complex, and Details Magazine

SOLUTION SERVICES:

  • CONCEPT
  • DESIGN
  • STRATEGY
  • PROJECT MANAGEMENT
  • VENUE
  • FIXTURING
  • FABRICATION
  • IN-STORE DISPLAY
  • MERCHANDISING
  • STAFFING