HAPPY SOCKS

Brief: Happy Socks wanted to build awareness and drive females shoppers to its Soho location. How do we engage female shoppers to have them visit the store?

Strategy: Target NYC female commuters during peak shopping time, the commute home. Models dressed in only Happy Socks product (wink, wink) distributed product samples as well as in store discount cards.

 

RESULT:

  • 4 hour campaign accounted for 400 distributed pairs of underwear
  • 1400 distributed postcards 
  • 60% increase in store traffic that evening

SOLUTION SERVICES: 

  • CONCEPT
  • PROJECT MANAGEMENT
  • STAFFING
  • SAMPLING
  • BRAND AMBASSADOR
  • SITE SCOUTING