Brief: Happy Socks wanted to build awareness and drive females shoppers to its Soho location. How do we engage female shoppers to have them visit the store?
Strategy: Target NYC female commuters during peak shopping time, the commute home. Models dressed in only Happy Socks product (wink, wink) distributed product samples as well as in store discount cards.
- 4 hour campaign accounted for 400 distributed pairs of underwear
- 1400 distributed postcards
- 60% increase in store traffic that evening
- PROJECT MANAGEMENT
- BRAND AMBASSADOR
- SITE SCOUTING