Brief: J BRAND wanted to raise brand awareness and create buzz around the launch of their new collection,
'For the Love of Denim', which included imagery of two models and their real-life boyfriends.
Strategy: Target Valentine's Day enthusiasts on February 14th, in New York City. In conjunction with a J BRAND Subway Domination Advertisement at W4 subway station, two Trike Carts were stationed at two entry points to the subway with four brand ambassadors handing out love heart shaped boxes filled with four hand-made truffles to the general public on their way to work.
Approximately 500 chocolate boxes distributed to general public
Positive brand experience for public