KENZO at MIAMI BASEL
Brief: How does a Fashion Powerhouse cut through the clutter at Art Basel?
Strategy: Take over and own the beach for 5 days at Art Basel. A mixture of custom wrapped buses, overhead airplane banners, brand ambassadors, and beach activations distributing foutas. Art lovers in town were sure to interact with the Kenzo brand at Basel.
- 75,000 daily impressions
- 1,500 distributed foutas
- PROJECT MANAGEMENT