KENZO at MIAMI BASEL

Brief:  How does a Fashion Powerhouse cut through the clutter at Art Basel?

Strategy:  Take over and own the beach for 5 days at Art Basel. A mixture of custom wrapped buses, overhead airplane banners, brand ambassadors, and beach activations distributing foutas. Art lovers in town were sure to interact with the Kenzo brand at Basel.

 

RESULT:

  • 75,000 daily impressions
  • 1,500 distributed foutas

SOLUTION SERVICES:

  • STRATEGY
  • PROJECT MANAGEMENT
  • VENUE
  • FIXTURING
  • MERCHANDISING
  • STAFFING