MULBERRY

Brief: Mulberry was releasing their Cara Delevingne Collection during NYC Fashion Week.  How were they going to cut through the clutter that is NYFW and build awareness while driving people to the store?

Strategy:  Create a buzz around lower 5th and Lincoln Center with branded bikes and models distributing totes that included keys to unlock a vault in store.  Select keys unlocked the vault to limited edition bag.

 

RESULT:

  • 10,000 bags distributed

  • 8,500 customers entered store

SOLUTION SERVICES: 

  • CONCEPT
  • PROJECT MANAGEMENT
  • STAFFING
  • SAMPLING
  • BRAND AMBASSADOR
  • SITE SCOUTING