Brief: Swedish watch maker Daniel Wellington has a strong digital retail presence in Europe. Growing brand awareness and sales for the US market was the primary goal for 2016. Only having an online presence, NYC was chosen as the first brick and mortar experience for DW.
Strategy: Target holiday shoppers in Soho with a one of a kind DW pop up shop. Chuck Agency concepted, designed, and executed the space using DW brand guidelines. This shoppable space also doubled as an event space for influencer experiences and gifting.