Brief: After Swedish watch maker Daniel Wellington established a strong e-commerce presence in Europe, they looked to the US next to build brand awareness by creating their first brick and mortar experience in NYC.
Strategy: Target holiday shoppers in Soho with a one of a kind DW pop up shop. Chuck Agency conceptualized, designed, and executed the space using DW brand guidelines. This shoppable space also doubled as an event space for influencer experiences and gifting.
POP UP SHOP
Over 1,000 watches sold
Over 500,000 media impressions
Press coverage in WWD, Vibe Magazine, and TimeOut NY