DANIEL WELLINGTON

Brief: After Swedish watch maker Daniel Wellington established a strong e-commerce presence in Europe, they looked to the US next to build brand awareness by creating their first brick and mortar experience in NYC. 

Strategy: Target holiday shoppers in Soho with a one of a kind DW pop up shop. Chuck Agency conceptualized, designed, and executed the space using DW brand guidelines. This shoppable space also doubled as an event space for influencer experiences and gifting.

 

SOLUTION SERVICES:  

  • CONCEPT

  • DESIGN

  • STRATEGY

  • SOCIAL

  • RETAIL

  • MERCHANDISING

  • FIXTURING

  • PROJECT MANAGEMENT

  • FABRICATION

  • PERMITTING

  • POP UP SHOP

  • WINDOW DISPLAY

RESULT:

  • Over 1,000 watches sold

  • Over 500,000 media impressions

  • Press coverage in WWD, Vibe Magazine, and TimeOut NY