RED BULL

Brief: Red Bull wanted to launch their Secret Concert Series in a big way to promote the Red Bull media brand, specifically Red Bull Studios.

Strategy:  Create a signature concert pop-up series with rising talent.  We took over NYC giving clues to an upcoming secret concert encouraging consumers to call a customized 1-800 number.  Talent would then call the participants back with date, time, and location of the show.

 

RESULT:

  • Launched Red Bull Media brand and awareness to Red Bull Studios in NYC

SOLUTION SERVICES:

  • CONCEPT
  • CREATIVE
  • STRATEGY
  • PROJECT MANAGEMENT
  • LIVE EVENT
  • SCOUTING
  • TALENT
  • STAFFING
  • POP UP