Brief: Red Bull wanted to launch their Secret Concert Series in a big way to promote the Red Bull media brand, specifically Red Bull Studios.
Strategy: Create a signature concert pop-up series with rising talent. We took over NYC giving clues to an upcoming secret concert encouraging consumers to call a customized 1-800 number. Talent would then call the participants back with date, time, and location of the show.
- Launched Red Bull Media brand and awareness to Red Bull Studios in NYC
- PROJECT MANAGEMENT
- LIVE EVENT
- POP UP