Brief: TopShop wanted to reward exsisting shoppers, and capture new ones in NYC. To do this they launched “Endless Summer Concert Series”. But how were they going to create buzz and recruit the local market to attend?
Strategy: Target consumers in Williamsburg with a vintage, custom wrapped VW bus. Equipped with brand ambassadors and concert bracelets, the team created crazy buzz to drive consumers to the packed event.
- Packed house.
- 50,000 Social Media mentions for a 1 night 3 hour event
- SOCIAL AMPLIFICATION
- MOBILE TOUR
- PROJECT MANAGEMENT
- BRAND AMBASSADORS